Localized Facebook campaign „#whereveryouare“ with Topmodel Cara Delevigne
Earned media reach
Increase in Shop Sales
Together with Facebook and the Agency Kemmler Kemmler, an automatically localized video campaign has been implemented for the customer Zalando. Through the use of Facebook targeting, Facebook users are shown an individual spot version in their given Facebook location. The campaign will run parallel in 12 countries with 290,000 local versions produced. The combination of Big Data Targeting from Facebook and Wonderlandmovies real-time video technology has made this new 1: 1 campaign format possible.
In the shortest time to generate a very high level of attention for the collection "Top Shop" on Facebook. The objective is, through the linking of an international top model and the creation of regional relevance, to ensure greater attention.
Together with the agency Kemmler & Kemmler, an automatically localized video campaign based on Infinitizer has been implemented. Through the application of Facebook-targeting, the Facebook user is shown an individual spot version with their specified Facebook location. So, an online user from Pinneberg (a town on the fringes of Hamburg) would get the message "Top Shop is now available in Pinneberg” and not just "Top Shop is now available in München”.
The response was overwhelming. The campaign gained 180 million impressions across social media, 40% of it was earned free media. Top Shop sales increased by 54%. for the first time in history even tiny villages felt like being the fashion capitals of the world.
Zalando #whereveryouare win the only Gold Award for Germany at Euro-Effie 2016 Awardshow. Congrats to Kemmler Kemmler the creative Agency we collaborated in this Project.